Kevin Foley

Head of Data Science – Customer Journey at MassMutual

Bio

Kevin is the Head of Data Science – Customer Journey at MassMutual, where he leads a team of data scientists, product/project managers, and software engineers in delivering data-driven solutions in support of the customer lifecycle and advisor experience

Agenda Talks

Data, AI & Machine Learning Con

16:15 to 16:45

04 Nov 2021

Identifying and expanding opportunities with data driven Leads Program & App

Transforming and bringing into the future the 170-year old MassMutual life insurance company, the Data Science team has partnered with internal Marketing, Distribution, and Mobile teams to develop an innovative mobile application which MassMutual’s ~7,500 agents can use to identify customer leads. The app presents agents with various opportunities to identify new prospective customers, as well as intelligent cross-sale/up-sale opportunities with the agent’s existing customer base. Kevin will share an overview of the leads program and ‘LeadsApp,’ as well as some of the data-driven lead sources that the MassMutual Data Science team has developed.

Kevin Foley Head of Data Science – Customer Journey at MassMutual